Milestones

With the commitment to “performing duties from the heart”, Li Chung Shing Tong has continued to provide Chinese medicine that is simple, convenient, effective and extensive for therapeutic applications. For over a century, Li Chung Shing Tong has continued to develop and refine its products by constantly upgrading its production technology to ensure the highest quality and stringent safety controls. As the saying goes: “Where there is a Chinese community, there are Po Chai Pills®”, it is easy to understand why Po Chai Pills® have been a trusted family medicine and renowned around the world for generations. Looking back at this century-old brand’s history, Po Chai Pills® had achieved many significant milestones bearing witness to the brand’s evolution.

Year
1896 Founder Lee Shau Kee opened Li Chung Shing Tong at Man Ming Lane of Foshan Ancestral Temple Street and created Po Chai Pills®. FAY_0245_2
1910 Business expanded with another outlet at Jianglan Road in Guangzhou. 1910_1
1920 A plant was set up in Hong Kong with stringent quality control.
1921 A four-storey high outlet with living quarters at the back was set up at Bonham Strand East in Hong Kong.
During Japanese occupation Li Chung Shing Tong relocated its headquarters to beside the Connaught Aerated Water Company plant in Wanchai.
1948 Po Chai Pills® was exported to Southeast Asia.
50s Initially, Po Chai Pills® is available in boxes with 10 individual tubes, 10 wax paper packs and bottles with 200 pills each.
70s Po Chai Pills® began using colour packaging for its boxes using the Victoria Harbour as the cover design. In addition, German machines were imported to automise the packaging process.
1971

Po Chai Pills® representative was named as Miss Hong Kong Festival.

1973 Po Chai Pills® participated in the “Hong Kong Festival” with a parade float and dragon dance. 1973 dragon dance1973 parade float
80s-90s Po Chai Pills® released an animated television advertisement with the classic slogan “Fret no more of sickness, if you have Po Chai Pills® by your side” which quickly caught on with the people. old TV photo 1old TV photo_3
1996

Exhibitor at the Health Expo held at Victoria Park.

1998 and 2000 Exhibitor at the HKBPE held at Tamar, Admiralty. 2000 HKBPE held at Tamar_12000 HKBPE held at Tamar_3
2004 Mainland version: name changed to Hong Kong Li Chung Shing Tong—Pu Ji Wan” 2004Po Chai Pills
2010 – 2013 Ms Liza Wang was introduced as the first Brand Ambassador of Po Chai Pills® with a series of television advertisements featuring office and flight themes.
2012 and 2013 Exhibitor at the 47th and 48th HKBPE held at Victoria Park. SAMSUNG CAMERA PICTURES
2012 Named Most Popular Quality Chinese Medicine Brand by the Hong Kong Chinese Medicine Industry Association.
2013 New series of Super P animated television advertisements was released with the focus on diarrhoea, vomiting, abdominal pain, indigestion and cold symptoms.
2013 Named Hong Kong Super Brand by Superbrands and won the Customer’s Most Favourable Hong Kong Brands by China Enterprise Reputation & Credibility Association (Overseas) Ltd.
2014 Named as one of the Top Ten Consumer Brands in Hong Kong by China Post Trade Development Co. Ltd. and recommended as a product for travel.
2014 Li Chung Shing Tong (Group)’s new Taipo plant received GMP certification from the Hong Kong Department of Health. FAY_7879_2
2015 Named Premium Chinese Medicine Enterprise Chinese Medicine Promotion Award by the Hong Kong Chinese Medicine Industry Association for its contribution in promoting Chinese medicine.
2016 Po Chai Pills® of Li Chung Shing Tong was conferred 2015 Hong Kong Top Brand Award by Hong Kong Brand Development Council and the Chinese Manufacturers Association of Hong Kong.
2016 Po Chai Pills® TV Commercial namely “Standing by You” was granted 2016 TVB Most Popular TV Commercial Awards – Citation For Excellence  FAY_7879_2