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The classic Po Chai Pills^® jingle has been revamped with re-orchestrated music and rewritten lyrics, featuring the enchanting vocals of the latest brand ambassador, Ivana Wong. This catchy tune not only educates listeners on the simple solution to the five major gastrointestinal issues - diarrhea, vomiting, bloating, pain, and stagnation - but is also likely to create a buzz once again. In this rendition, Ivana Wong takes on multiple roles, and is complemented by an impressive A Cappella performance in collaboration with Senza. Don't wait, experience this lively tune now!

The new campaign exposure will also extend to offline media including outdoor billboards, outdoor TV, bus body poster, newspaper, magazine, drug stores display and more. Please visit our Po Chai Pills Facebook https://www.facebook.com/pochaipills and give a “LIKE” for receiving the latest information of the campaign.

To show appreciation to the frontline medical workers for their efforts in fighting the coronavirus pandemic, Po Chai Pills^® has joined the “Stand by Medical Workers, United to fight COVID-19” Scheme organized by The Hong Kong Brand Development Council and The Chinese Manufacturers’ Association of Hong Kong from May to June 2020, offering the “Po Chai Pills^® Special Sets” with exclusive discounts to local medical workers.

A “Po Chai Pills^® Special Set” includes 3 boxes of Po Chai Pills^®, one Po Chai Pills^® zipper bag and one Po Chai Pills^® mini purse. Medical workers can register for the offers by the hotline or whatsapp and enjoy a 50% off discount ($60) with free delivery.

The campaign has ended on 30th June 2020 with positive response. In the future, Po Chai Pills^® will continue taking corporate responsibility, responding to the needs of the society.

Po Chai Pills^® launches a new creative campaign under the theme “Fast Relief of 5 Major Gastrointestinal (GI) Problems” and the latest campaign video is now broadcast online, including posting in our official Facebook and Youtube sites. Being another fresh and creative approach in its new campaign development, Po Chai Pills^® invites Jim Yan Chi Hong, a well-known radio DJ and artist with a humorous appeal , to play multiple amusing comical characters in the new commercial production. The new video is divided into different plots in which Jim mimics different funny characters , namely a muscular guy, a pretty stewardess, a picnic kid , a food-loving tourist, and three identical siblings in a party, against symbolic colorful settings of different daily life scenarios to highlight the five major GI problems such as diarrhea, vomiting, bloating, pain, stagnation that Po Chai Pills^® is specialized as a cure. Jim finally emerges as an expert to remind audience to consume Po Chai Pills^® when coming across with the 5 major GI problems at the end of the commercial.

Jim’s various funny styling and amusing performance would certainly catch audiences’ attention and help vividly deliver the brand image of Po Chai Pills^® as a “Chinese medicine gastrointestinal experts” with over 120 years’ history of trust. The creative campaign was developed with the objective in mind to appeal to all age groups of consumers.

The new campaign exposure will also extend to offline media including outdoor billboards, outdoor TV, bus body poster, newspaper, magazine, drug stores display and more. Please visit our Po Chai Pills Facebook https://www.facebook.com/pochaipills and give a “LIKE” for receiving the latest information of the campaign.

Po Chai Pills^® is a widely trusted household Chinese medicine brand with over a century of tradition in safeguarding health for families. This year, Po Chai Pills^® was elected as “Ultimate Travel Brand Of Essential Gastrointestinal Medicine For Travel” by Sky Publishing, the publisher of the “Glittery Book Series” – Ultimate Travel Guides.

This award not only recognizes the trustworthiness of Po Chai Pills^® among general consumers, but also reflects its excellent reputation and popularity among travelers. Sky Publishing presented the 2018 Ultimate Travel Brand Awards to the winners during the 29th Hong Kong Book Fair 2018 held at the Hong Kong Convention and Exhibition Centre on 18 July 2018.

Sky Publishing was established in 2005. Its popular travel guides embellished with the signatory glittery laser effect on the book covers are among the Hong Kong’s leading travel books series which have provided a comprehensive travel guide and information for travel enthusiasts.

elected as “Ultimate Travel Brand Of Essential Gastrointestinal Medicine For Travel”

The Hong Kong Top Brand Awards Competition aims to give recognition to outstanding brands established by Hong Kong companies and to enhance their profiles among the public and the business communities both locally and internationally. Already a “Hong Kong Top Brand” winner in 2016, Po Chai Pills^® again claimed the “Hong Kong Premier Brand” award this year for the recognition of its continued distinguished brand development and business performance, testifying its achievements in respect of brand reputation, operating characteristics, innovation, quality, image and environmental protection and social responsibility.

The 2017 Hong Kong Top Brand Awards Presentation Ceremony-cum-Gala Dinner was held at the Hong Kong Convention and Exhibition Centre on 1 February 2018. Financial Secretary Hon Paul Chan was invited to be the guest-of-honour and to present trophies to the winners, together with Dr. Bernard Chan, Under Secretary for Commerce and Economic Development, and Miss. Erica Ng, Deputy Secretary for Commerce and Economic Development (Commerce and Industry).

[Photo: Hon Paul Chan (left) Financial Secretary, Hong Kong Special Administrative Region presented trophy to Dr. Kevin Chu, (right) General Manager of Li Chung Shing Tong Po Chai Pills^® .]

The South China Morning Post (SCMP) featured an extensive story of the century old Chinese Medicine brand – Po Chai Pills on its October 3rd issue. The editorial feature vividly revealed the history and milestones of the brand on establishing itself as a well-recognized household proprietary Chinese medicine for families in Hong Kong and South East Asia through generations. SCMP also visited and filmed the Pochaipill’s newly established cGMP plant in Tai Po to understand how the pills are produced by the modernized facilities nowadays. The video and the article are now released in SCMP social media platform, which have captured more than one million views in two days. Don’t miss it and please click into the hyperlinks for the details of the video and the feature article.

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Po Chai Pills^® presented its new campaign image at the “Sports Expo 2017″ at the Kowloon Bay International Trade and Exhibition Center for three consecutive days on August 11th and 13th. The booth activities attracted numerous visitors and most of them felt interest in the new image of Po Chai Pills^®.

This event offered a great opportunity to meet and interact with young consumers. Through participating in our game activities of theme “Angela Yuen Teaches You How to Use Po Chai Pills^®”, interested consumers were able to understand more about Po Chai Pills^®’ functions, such as relief of digestive disorders, cold symptoms, drunkenness and so no. During the exhibition, many expressed their supports to Po Chai Pills^® by giving a “LIKE” to the official Facebook. Some of them also shared their childhood memories about taking Po Chai Pills^® which, as they told us, has always been a “must have” item in their medicine boxes at home.

Po Chai Pills^® new series of videos is now broadcast online, including on our official Facebook and Youtube sites. Po Chai Pills^® invites Angela Yuen, a highly be-loved popular young celebrity famed as “The Young Goddess of Arts”, as the actress in our video series to introduce the functions and usages of Po Chai Pills^® for tackling the common malaises in our daily lives.

The new video series is produced in a cute and lovely daily-life tone with a touch of humor. The contents of the new campaign are designed to educate the younger generation on the usages of Po Chai Pills^® in six daily life scenarios, with respective episode titles as “Meaning Of Travel”, “Headache After Drinking”, “Early Sign Of Cold”, “Work, Never Ends”, “Women Have Two Stomachs” and “What Shall We Eat Tonight”.

You can view the new series of videos in our first phase of the launch from Po Chai Pills^® Youtube. Besides you can visit our Po Chai Pills^® Facebook https://www.facebook.com/pochaipills and give a “LIKE” for receiving the latest information of the campaign.

The Hong Kong Top Brand Awards Competition aims to give recognition to outstanding brands established by Hong Kong companies and to enhance the profile of Hong Kong industries, both locally and internationally. Po Chai Pills^® is a century-old brand from generation to generation. The award states for Li Chung Sing Tong’s contribution to Chinese medicine. The Hong Kong top brand awards were judged by a stringent selection process including on-site assessment, public polling and the final judging panel, for electing the most representative and recognized brands of Hong Kong based on an objective set of criteria.

The 2015 Hong Kong Top Brand Awards Presentation Ceremony-cum-Gala Dinner was held at the Hong Kong Convention and Exhibition Centre on 2 February 2016. Financial Secretary Hon John Tsang was invited to be the guest-of-honour and to present trophies to the winners, together with Mr. Philip Yung, Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), Godfrey Leung, Under Secretary for Commerce & Economic Development; and Mr. Kenneth Mak, Director-General of Trade and Industry.

[Photo:Mr. Kenneth Mak, JP (right) Director-General of Trade and Industry presented trophy to Dr. Kevin Chu, (left) General Manager of Li Chung Shing Tong Po Chai Pills^®.]

In the advertisement, Po Chai Pills^® has conveyed the emotions of parental love through the classic hit “Walk by Your side”. The lyrics of the song which include “I will walk by your side forever, imprinting our footsteps everyday crossing oceans and climbing mountains” expressed the love and care parents provide for their children. The cover version was performed by Lil’ Ashes in a refreshing and elegant way to symbolise the concept of a family medicine perfectly.

“Parents are committed guardians that watch over the new generations.” The protection of a family requires more than love. For 110 years, Po Chai Pills^® have safeguarded families by providing effective relief of common illnesses such as diarrhoea, vomiting, fever, headache and cold symptoms. The 100% pure Chinese medicinal formula protects you and your family. Po Chai Pills^® is a medicine for the family.

In recognition of the contributions made by outstanding Chinese medicine companies in the promotion of Chinese medicine, the Hong Kong Chinese Medicine Industry Association gave out the first Outstanding Chinese Medicine Company in the Promotion of Chinese Medicine awards to these contributors during the Chinese Medicine Promotion Day held at Plaza Hollywood at Diamond Hill on 28 March 2015.

The occasion was graced by Vincent Fang, Ip Kwok-him, Yuan Wu JP and Paul Fan JP with celebrities such as Helena Law Lan, Liang Jiaqi and BOP sharing health tips. Li Chung Shing Tong Po Chai Pills^® was recognised for its contribution to the promotion of Chinese medicine with the award. In addition, during the two-day Chinese Medicine Promotion Day, the public was able to gain a better understanding of Chinese medicine. Highlights of the event include, premium Chinese medicine display, free consultation, seminars, Tai-Chi demonstrations, recipe sharing, celebrity tips and performances, games and tasting sessions.

Li Chung Shing Tong Po Chai Pills^® has been an active participant in charitable activities and at the Pok Oi Hong Kong Fundraising Awards Presentation & Celebration Party, the company has sponsored the lucky draw prizes to encourage and support those who have worked hard in fundraising activities in the past year.

The celebration party was held at the Laguna Palace Restaurant at Hung Hom with over 100 tables. Many awards were given on that night to groups that have contributed to the Pok Oi fundraising efforts. Invited guests include celebrities such as Helena Law Lan, Fang Yiqi, Xie Xue Xin and Zhu Wenjun.

Located at Central Pier No. 8, the Hong Kong Maritime Museum has organised a special large-scale exhibition titled “Made in Hong Kong: My City. My Stories.” Using exhibits, images, videos and sounds in conjunction with the latest technologies, the exhibition explored the history of Hong Kong from many perspectives as it evolved from a fishing village to a global trading hub.

With three major themed areas, “Changing Landscapes”, “Trade and Commerce” and “People’s Wall”, the exhibition tells the story of Hong Kong in a unique way. Of which, the giant structure at the Trade and Commerce area is divided into five different eras and showcase various products and goods that have promoted economic development in Hong Kong. Founded in 1986, Li Chung Shing Tong Po Chai Pills^® is a classic Hong Kong brand with a plant in the city since the 20th century. The company was invited by the organiser to provide exhibits and images that reflect the prosperous development of Hong Kong.

The exhibition will run from 9 March 2015 to 4 September 2015 and admission is free for public.